Client

Mercedes-Benz

Project

Australian International Motor Show

Agency

Exponential Design

Description

Mercedes Benz is a formidable brand. Their display stand at the Australian International Motor Show 2010 needed to convey the power, prestige and beauty of their product. Responsible for the graphic design across the display, working to established brand guidelines, the graphic information pillars, colour display stands, video screens and signage needed to be carefully considered to ensure legibility and clean flow of information. Working with substrates from vinyl cut lettering to large format digital prints, exhibition and event design takes static graphics to a whole new level.