Client

Moto

Agency

Gasoline (London)

Project

Fork In The Road is a canteen style restaurant chain beside major UK motorways.

Tasked with the redesign of the roadside restaurant chain, Fork In The Road which mainly sells pre-made and pre-packaged food, the new look and feel promoted a more locally-sourced, sustainable and healthy product offering. Using key product imagery and tying the farmer and food source to the table, the aim was to convey freshness and wholesomeness whilst also conveying a little humour.